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Mintel reveals new data on shopping trends and more.
May 10, 2018
By: Melissa Meisel
New research from Mintel reveals that today’s trend-driven, multicultural women are propelling the US beauty industry forward. Whether an everyday or special occasion makeup look, it seems Hispanic women who perform a beauty routine are more likely to experiment and adopt multiple steps into their routines, with two thirds (66%) saying they create complex makeup looks, compared to 51% of US women overall. When it comes to the latest beauty trends, America’s multicultural women seem to be th...
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